Web Design and Development for Authors
We believe that your website should communicate your personal characteristics and authorship style. We also believe that it should be user friendly and function correctly across all devices and screen sizes. That’s why we implement a website build with a two-phased approach. The first phase focuses on research, site architecture, and creative elements; while phase two is the design, build, and launch of the website.
Phase 1 Work
Website Project Assessment
To begin our work, we conduct research to inform the overall project plan of your new website. This research may include author interviews, publication review, competitive analysis, content audit, keyword research, and analytics review (when possible).
Working off the foundation of our research, we work to generate a sitemap and hierarchy for your new website to show you how all the pieces fit together. We develop these deliverables based on user experience and site flow.
Website Design Structure
We will also create a structure of how your website’s homepage will look and feel. Once approved, these layout concepts will fuel the design and build phase of the website.
Phase 2 Work
Website Design and Development
Once we complete the first phase, we are now able to bring your website to life – a site that you’re already familiar with due to the previous phase’s structure and architecture deliverables. When we develop your website, we choose to build it on WordPress, an easy-to-use yet powerful content management system. While we still use HTML and CSS, WordPress allows us to implement powerful SEO plugins for optimal organic search performance, and it gives us an efficient platform for which to manage and update website content.
Every site we build will be optimized for all mobile devices – both phones and tablets. This is critical in today’s mobile-driven world.
When we develop websites we follow a careful ongoing process to QA and ensure code is tested across browsers and devices.
Web Hosting and Domain Management
We also have the ability to host your website and manage your domain name for a small monthly fee, if needed.
We can also offer you the option to integrate eCommerce functionality into your new website. This means we will implement the technology needed to allow your audience to seamlessly and safely buy your books directly from you and your website.